In today’s market, pharmaceutical and healthcare companies alike are facing increased pressure to reduce costs and increase efficiency. With increased competition, the cost of research and development, marketing, and distribution has gone up dramatically.
One of the areas where cost savings can be achieved is in the design, production, warehousing and distribution of your marketing collateral. Outsourcing these needs to an integrated marketing services provider can help pharmaceutical and healthcare companies reach these objectives while still ensuring their brand and inventory are protected.
Read on to find out how outsourcing your marketing to an integrated marketing services provider can add to your bottom line.
6 Ways Outsourcing Marketing Collateral Management Cuts Costs
1. Reduced staffing requirements.
When you outsource your marketing collateral management, your staffing costs are less. Forget about paying the salaries of an entire marketing department – outsource as much as you can and save. When you outsource this side of your business to a third-party vendor, you only need one person to communicate with them.
What’s more, certain vendors provide additional opportunities to save. For example, integrated marketing solutions providers can take care of other aspects of your business. Companies that do this, like Olivan, can manage your design and creative services, too, thereby reducing staffing requirements and expenses even further.
2. Improved efficiency.
While some healthcare or pharmaceutical companies might think that keeping everything in-house is easier and more convenient, it can actually be more expensive. Working with the right partner can be just as easy and convenient yet more efficient and affordable. Integrated marketing solutions providers have the capacity to handle multiple aspects of your marketing operations.
This is because they have the necessary technology and infrastructure in place to design, print, warehouse and distribute all of your marketing materials. Large companies with multiple locations particularly benefit from an integrated marketing services provider who can set up and manage a web portal. This handy tool lets staff click and order whatever marketing materials and products they require.
Just look at how easy and efficient it is for Jiffy Lube to manage its marketing collateral requirements via its web store jiffystore.ca. All of their apparel, print, P.O.P, and promotional products are there in one place – just a click away. Olivan handles all the stuff in between.
3. Increased flexibility.
Another reason companies in the pharma or healthcare space should outsource their marketing collateral management is to benefit from increased flexibility. An integrated marketing company can respond to changes more quickly. This ability enables your company to meet customer needs and maintain its competitive edge.
And since integrated marketing companies are so nimble, they can quickly implement changes to materials and fulfill orders quickly for product launches or changes in regulations. This frees you up to focus on making the necessary internal changes. Basically, it saves you time and effort, and that saves money.
4. Experience and expertise.
When you leave the marketing collateral to the marketing experts, you also benefit from their industry experience and expertise. Not only are integrated marketing providers knowledgeable of the marketing industry, but they know the ins and outs of a variety of other industries too – that includes pharmaceutical and healthcare, which are totally unique beasts.
One-stop-shop vendors like Olivan have an in-depth understanding of how to create marketing materials for these industries. It means you can trust them to get it right and you don’t have to pay the inflated costs of having a specialized marketing team in-house.
5. Save on marketing supply storage and distribution.
Integrated marketing services providers can also save you money by warehousing and distributing your marketing collateral. That means you don’t have to find storage space or spend on a facility. Plus, there are no associated maintenance or management costs.
For example, with Olivan, you can get all your marketing materials designed, printed, stored, and shipped where it’s needed. When you amp up for a campaign or prep for a trade show, you make a single call to get your marketing supplies order fulfilled and distributed where and when required. Everything is done for you.
6. Focus on your core business.
Lastly, outsourcing these marketing services allows you to focus on your core business. By removing the burden of managing all marketing efforts or hiring an entire team to do so, the company can put their energy into developing new products, improving manufacturing processes, and providing better customer service. The way it should be. The ability to focus efforts in this way can lead to increased profitability and growth.
Outsource to an Integrated Marketing Company & Save
If you’re not already outsourcing your marketing collateral management, it could be the decision that helps scale or improve your business. Companies that structure their business in this way stand to gain efficiency while reducing costs. Plus, it enables them to focus on their core competencies, like research and development.
Olivan doesn’t just help pharmaceutical and healthcare companies, we have experience providing marketing, fulfillment, and other services to a range of industries. Our all-in-one solution helps you grow your operation and boost the bottom line.
Outsourcing your marketing collateral requirements just makes [dollars and] sense.